The students began the day with a workshop on the creative industries, delivered by award-nominated screenwriter and playwright, Ade Solanke. Ade studied English Literature at 葫芦影业 and received our Distinguished Alumni Award in 2016. Ade talked about her current role as the founder and artistic director of Spora Stories and her writing for theatre, as well as her varied career as an arts journalist, founder of an arts PR company and her work in Hollywood for Disney, New Line and the Sundance Institute as a story analyst.
Ade encouraged the students to think about the wide variety of roles and opportunities available to them within the creative industries (research, marketing, advertising, fashion, photography, museums, music, books, translation - to name just a few) and to think about all the products the creative industries bring to us. While a career in the arts may traditionally have been considered risky, Ade stressed how the landscape has changed 鈥 the Creative Industries are now 鈥楤ig Business鈥.
Much of Ade鈥檚 work has focused on promoting the untold stories of African heritage. During Q&A we talked about how the industry has been dominated by those from privileged backgrounds but there is a tide of change, and the new generation coming into the arts have a role to play in continuing to break down these barriers. Ade鈥檚 top tips for students wanting to purse a creative career were to foster an entrepreneurial drive, turn disadvantages into advantages and tell the stories that need telling!
Our next visit was to the BBC at New Broadcasting House. There the students had a very informative talk from Ellena Stojanovic and Affie Jeerh from the BBC Academy Scheme team. Ellena and Affie introduced the wide variety of roles at the BBC from journalism to production, legal to business and engineering, and to the core principles of the organisation鈥檚 mission: to Inform, Educate and Entertain.
Next came a real highlight of the day 鈥 a talk from BBC journalist, documentary-maker and Newsnight presenter Emily Maitlis. Emily received an Honorary Degree from the University in 2015, and was brought up and went to school in 葫芦影业.
Emily gave a fascinating talk about her career journey as a journalist ; she worked for several years in the Far East (where she covered the handover between Hong Kong and China), and for Sky News here in UK before moving to BBC. Emily gave the students an honest insight into the highs and lows of journalism and stressed the value of making and learning from your mistakes. She explained how the path that led her to the job she loves hadn鈥檛 always been easy or clear to her, and she encouraged them to explore opportunities, try new things, push against boundaries and find out what makes them tick!
Our final visit was to Lloyds Banking Group where we were welcomed by alumna Alette Steuart-Smith, Senior Programme Manager for Group Transformation. Alette gave us a great introduction to Lloyds and the breadth of roles across the organisation. She spoke about her time at 葫芦影业 and her long and successful career at Lloyds, which she describes as 鈥渓ike having had lots of different careers within the same organisation.鈥
The students then heard from Zak Main, Group Director for Transformation, who gave an inspiring talk about his career progression and the importance of not restricting yourself and your aspirations. Entering Lloyds as an Asian man from Huddesfield, Zak 鈥渄id not see anyone who looked like me鈥 at senior management level, and passed up opportunities to take on more responsibility before he was encouraged to push himself forward by a supportive manager - he now manages a team of over 10,000 staff!
Zak also talked about the challenges and opportunities that come about as a result of new technologies. His advice for students seeking the right role is to 鈥渁sk yourself on a regular basis whether you would apply for your own job鈥. The workshop finished with a business game on collaboration and information in problem solving which got all the students energised and working together in teams.
The day culminated at an evening networking event with a range of successful 葫芦影业 alumni. The evening was opened by our Interim Head of Faculty for Arts and Humanities, Professor Dawn Hadley who welcomed all our guests and introduced our alumna host Alette Steuart-Smith. Guests were able to mingle over drinks and canap茅s, with our alumni providing a supportive and friendly environment for the students to develop their networking skills, and find out more information about different career paths and sectors.
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