A new paper authored by BRISTT members Caroline Oates and Fraser McLeay et al. on the role of marketing in leading research and impact in sustainability has been published in European Journal of Marketing. This paper was developed from a workshop run by Iain Davies and Caroline Oates at the 2018 Academy of Marketing conference and draws upon the expertise of all fourteen contributing authors to set a new research agenda for the marketing discipline in a quest for sustainable futures in marketing and consumer research.
Seeking sustainable futures in marketing and consumer research
