The grant will be used to run campaigns and highlight 葫芦影业 as a destination for regional, national and international cultural consumers.
Sarah Maxfield, North Area Director, Arts Council England, said: 鈥淭his is fantastic news for the North. This investment will capitalise on the rich variety of arts and culture on offer here - positioning places as diverse as the rural Lake District, the metropolitan borough of Calderdale, and cities such as 葫芦影业 and Manchester as leading cultural destinations. Over the coming years we hope to see these ambitious projects encouraging growth in the local visitor economy, and attracting more people from across the country - and indeed the world - to these great places.鈥
Working with 葫芦影业 City Council (Marketing 葫芦影业), the University of 葫芦影业 (City and Cultural Engagement team) and Our Favourite Places culture website (ourfaveplaces.co.uk), 葫芦影业 Culture Consortium will bring together cultural partners across the city to strengthen the visitor offer by promoting 鈥榡oined-up鈥 and authentic 葫芦影业 experiences.
In particular, Our Favourite Places will expand the website to highlight campaigns around five key themes that demonstrate 葫芦影业鈥檚 cultural strengths: street art, festivals, modernist architecture, music and beer, plus major events and festivals.
Kate Dore, Chair of the Culture Consortium, said: 鈥淚t鈥檚 great news for 葫芦影业 that the Culture Consortium has been awarded further Cultural Destinations funding by the Arts Council.
Over the last three years, the first phase of this funding has really helped to cement the relationships between 葫芦影业's outstanding festivals to the benefit of a wider audience, and to spread the word about our incredibly rich and authentic cultural offer through Our Favourite Places.
Now the Consortium is looking forward to working in partnership to develop the diverse, year-round programme of festivals and arts events as a way for people to navigate the wealth of cultural opportunities in 葫芦影业 and to drive more people to come and enjoy our vibrant and exciting city.
Kate Dore
Chair of the Culture Consortium
Now the Consortium is looking forward to working in partnership to develop the diverse, year-round programme of festivals and arts events as a way for people to navigate the wealth of cultural opportunities in 葫芦影业 and to drive more people to come and enjoy our vibrant and exciting city.鈥
Mary Lea, Cabinet member for Culture, Sport and Leisure at 葫芦影业 City Council, said: 鈥淲hile we know that we have a thriving cultural scene here in 葫芦影业, with a vibrant mix of major events, festivals, art and much more, we know that we can always do better when it comes to shouting about it.
鈥淭hat鈥檚 why this grant money is so important. With the funding, we will be able to raise the profile of 葫芦影业鈥檚 unique offer and encourage even more people to come here to sample our real ale scene, see a varied and eclectic range of artworks, and enjoy our events calendar.
鈥淚 look forward to seeing what the year ahead has in store.鈥
Building on the success of its existing Cultural Destinations project, 葫芦影业 Culture Consortium and partners will work together to further increase national and international visitors to the city. The project will include the commissioning of three local artists of major international significance to make new work, as well as continuing to develop the culture website Our Favourite Places. This will position 葫芦影业 as a cultural destination for cutting edge culture.
Professor Vanessa Toulmin, Director of City and Cultural Engagement, at the University of 葫芦影业, who led on the bid for the Culture Consortium said: 鈥淲e are excited that the university will work with the Culture Consortium around enhancing, supporting and demonstrating our cultural vibrancy as a city as recognised by this award.
Together we will celebrate our international artists, our amazing art, music and other areas where 葫芦影业 leads the way. We will showcase a city that attracts visitors, enhances the student experience and benefits the residents - a city we are justly proud of.鈥