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Jared’s research interests are interdisciplinary and are located at the intersection between cultural studies, postcolonial theory, and (visual) political communication. In particular, he is interested in questions of identity, representation and power in regard to non-state terrorist groups, alongside the broader communicative interactions that take place between different actors (politicians, journalists and citizens) when re-imagining and re-mediating terror threats.

His most recent work has focused on the visual communication strategies employed by the Islamic State in their image operations. He shows how Islamic State propagandists seek to appropriate time-worn stereotypes about , together with discourses of nostalgia and , in an attempt to exploit and amplify audience perceptions of the group. Jared has also written about the way British television news providers sought to re-imagine the Islamic State in the aftermath of the , and the way journalists helped perpetuate an “elite”-centred understanding of the threat, thus legitimising subsequent airstrikes in Syria. Jared's forthcoming book seeks to draw these different strands of research together and will be entitled Imagining the Caliphate: Analysing Public, Political and Popular Representations of the Islamic State.