Marketing and Creative & Cultural Industries (MCCI)
At the forefront of research and teaching excellence, we champion responsible marketing practices by leveraging innovative digital technologies. Our work addresses pressing eco-societal challenges, driving sustainable consumption and enhancing societal well-being through transformative, forward-thinking solutions. If you aren’t sure who to contact then get in touch using our general contact details.
![Julie Alevizou](http://cdn.sheffield.ac.uk/sites/default/files/styles/profile_square_lg_1x/public/2023-07/image2%20%281%29.jpeg?h=81f0f1f5&itok=aPZrq_rL)
![Profile picture of Julie Alevizou](http://cdn.sheffield.ac.uk/sites/default/files/styles/profile_modal/public/2023-07/image2%20%281%29.jpeg?h=81f0f1f5&itok=MeJ5Wbgo)
- Email address
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P.J.Alevizou@ºù«Ӱҵ.ac.uk
- Telephone
- +44 114 222 3423
N G
- Email address
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n.gul@sheffield.ac.uk
- Telephone
- +44 114 222 3436
![Professor Fraser McLeay, Management School Executive Board member](http://cdn.sheffield.ac.uk/sites/default/files/styles/profile_square_lg_1x/public/2019-10/Prof%20Fraser%20McLeay.jpg?h=e30e34c7&itok=4kq76OvH)
![Profile picture of Professor Fraser McLeay, Management School Executive Board member](http://cdn.sheffield.ac.uk/sites/default/files/styles/profile_modal/public/2019-10/Prof%20Fraser%20McLeay.jpg?h=e30e34c7&itok=DWnWutPL)
- Email address
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fraser.mcleay@sheffield.ac.uk
- Telephone
- +44 114 222 9662
![Lien Le Monkhouse.](http://cdn.sheffield.ac.uk/sites/default/files/styles/profile_square_lg_1x/public/2024-05/Lien%20Monkhouse.png?h=3c7020f2&itok=FlBMax0Y)
![Profile picture of Lien Le Monkhouse.](http://cdn.sheffield.ac.uk/sites/default/files/styles/profile_modal/public/2024-05/Lien%20Monkhouse.png?h=3c7020f2&itok=fLZrbKc8)
- Email address
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L.L.Monkhouse@sheffield.ac.uk
- Telephone
- +44 114 222 3357
![Headshot of Dr Saeed Najafi-Tavani](http://cdn.sheffield.ac.uk/sites/default/files/styles/profile_square_lg_1x/public/2024-01/20220408_MMU_-157%20-%20Saeed%20Najafi%20Tavani.jpg?h=c007fef5&itok=EfsWec7E)
![Profile picture of Headshot of Dr Saeed Najafi-Tavani](http://cdn.sheffield.ac.uk/sites/default/files/styles/profile_modal/public/2024-01/20220408_MMU_-157%20-%20Saeed%20Najafi%20Tavani.jpg?h=c007fef5&itok=9gv_d3uH)
- Email address
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S.Najafi.Tavani@sheffield.ac.uk
- Telephone
- +44 114 222 9663
- Email address
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c.qi@sheffield.ac.uk
- Telephone
- +44 114 223432
![Dr Katrin Scherschel](http://cdn.sheffield.ac.uk/sites/default/files/styles/profile_square_lg_1x/public/2024-12/CMS%20image%20size_0.png?h=c16165f9&itok=aNWhRcQg)
![Profile picture of Dr Katrin Scherschel](http://cdn.sheffield.ac.uk/sites/default/files/styles/profile_modal/public/2024-12/CMS%20image%20size_0.png?h=c16165f9&itok=kqAh0UCS)
- Email address
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k.scherschel@sheffield.ac.uk
- Telephone
- +44 114 222 23371
![Image of Dr Shilpa Taneja](http://cdn.sheffield.ac.uk/sites/default/files/styles/profile_square_lg_1x/public/2024-01/Shilpa%20Taneja%20-%20Shilpa%20Taneja.jpg?h=e832445e&itok=Kd0IwJ-r)
![Profile picture of Image of Dr Shilpa Taneja](http://cdn.sheffield.ac.uk/sites/default/files/styles/profile_modal/public/2024-01/Shilpa%20Taneja%20-%20Shilpa%20Taneja.jpg?h=e832445e&itok=FLPbpOQ1)
- Email address
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S.Taneja@sheffield.ac.uk
- Telephone
- +44 114 222 7431
![A head and shoulders photograph of Yichuan Wang.](http://cdn.sheffield.ac.uk/sites/default/files/styles/profile_square_lg_1x/public/2022-02/Yichuan%20Wang.jpg?h=59c04264&itok=Zk6qXdVW)
![Profile picture of A head and shoulders photograph of Yichuan Wang.](http://cdn.sheffield.ac.uk/sites/default/files/styles/profile_modal/public/2022-02/Yichuan%20Wang.jpg?h=59c04264&itok=xCXq3x74)
- Email address
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Yichuan.Wang@sheffield.ac.uk
- Telephone
- +44 114 215 7181
![Image of Kathy Xu inside the Management School](http://cdn.sheffield.ac.uk/sites/default/files/styles/profile_square_lg_1x/public/2023-10/AP6A2404%20%281%29.jpg?h=6fcbb69d&itok=aRegtH9c)
![Profile picture of Image of Kathy Xu inside the Management School](http://cdn.sheffield.ac.uk/sites/default/files/styles/profile_modal/public/2023-10/AP6A2404%20%281%29.jpg?h=6fcbb69d&itok=HApdYLbu)
Dr Kaixi (Kathy) Xu
University Teacher in Marketing and Creative Cultural Industries (MCCI)Management School
- Email address
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kaixi.xu@sheffield.ac.uk
- Telephone
- +44 114 222 3265