Dr Zahra Shah

PhD, FHEA

Management School

Lecturer in Marketing

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zahra.shah@sheffield.ac.uk

Full contact details

Dr Zahra Shah
Management School
E020
ºù«Ӱҵ University Management School
Conduit Road
ºù«Ӱҵ
S10 1FL
Profile

Dr Zahra Shah joined the Management School in 2021.

Research interests
  • Influencer Marketing
  • Cross-cultural Consumer Research
  • Prosocial Marketing
Publications

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Research group

Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT)