Miss Yuhan Jiang
BA (Hons.), MSc
Management School
Doctoral Researcher
Full contact details
Management School
ºù«Ӱҵ University Management School
Conduit Road
ºù«Ӱҵ
S10 1FL
- Profile
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Yuhan is a PhD student/doctoral researcher in the research group of Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT) at ºù«Ӱҵ University Management School. She began researching in October 2022, under the supervision of Dr Lien Le Monkhouse and Dr Yichuan Wang. Her research concentrates on marketing and emerging digital technologies.
- Qualifications
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- BA Business Administration (International Accounting), China
- MSc Economics, University of Edinburgh
- Research interests
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Yuhan is an interdisciplinary researcher, whose interests relate to marketing and emerging digital technologies. She is particularly interested in sharing economy, generative AI and blockchain technology.
- Teaching activities
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- MGT6180 Contemporary Marketing Practice
- MGT3006 Digital Marketing
- MGT233 Essentials of Marketing
- MGT6250 Marketing Research
- Professional activities and memberships
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Yuhan holds Association of Chartered Certified Accountants (ACCA) membership.
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