- The way that personal data is used needs to change, to eliminate harms and ensure uses are in the public interest, according to a new report
- Research from the University of 葫芦影业 found majority of the public surveyed didn鈥檛 support corporate profit-making from their personal data
- There is also widespread concern about data uses deepening inequalities
Clear communication about how people鈥檚 data is used won鈥檛 necessarily alleviate their concerns about it, new research from the University of 葫芦影业 has found.
The 鈥樷 project sought to understand people鈥檚 perceptions of how data about them is collected, analysed, shared and used (or 鈥榙ata uses鈥) in three public sectors: welfare, health and public service media.
The research found that people are concerned, and often confused, about commercial companies accessing, using and profiting from data initially gathered for the social good, such as health data, or by public sector organisations like the NHS.
The research shows clarity about commercial involvement in public sector data uses may reduce confusion, but it won鈥檛 reduce concerns/ It was found that people who know most about data uses are, in fact, the most concerned about them.
Of particular concern was the involvement of big tech companies like Amazon and Palantir in the NHS Covid-19 Data Store. Only 5 per cent of people support commercial companies profiting from the use of personal data, and only one in ten are not concerned about commercial companies being involved in providing public services like health or welfare.
Experts say this finding highlights the urgent need for public sector organisations to review their data-driven systems, especially those from which commercial companies can profit.
Principal Investigator and Director of Living With Data, Helen Kennedy, from the University of 葫芦影业, said: 鈥淥ne way to do this is for public sector data practitioners to consider alternative ways of delivering data services. This won鈥檛 be easy due to the global monopoly on the provision of these services, but it鈥檚 not impossible. Changes to the data ecosystem could give the public more confidence in the use of their personal data that policymakers and users are keen to see.鈥
Different demographic groups have differing concerns about what their data is used for, demonstrating that social inequalities also play a role in shaping people鈥檚 attitudes to data uses.
Disabled people were found to be more positive about the sharing of health data than people who did not have a disability, and White people trusted the police鈥檚 data uses more than Black, Asian and other racially minoritised people.
The research also found that older people trusted their GP more than younger people, and LGBTQ+ people trust health organisations less than heterosexual cisgender respondents.
However, despite these differences, there were also similarities. The research found that people from different groups were aware that data uses can reinforce inequalities, and they don鈥檛 want data uses to have negative consequences for people from disadvantaged or minority communities. For example, there is concern that people who don鈥檛 have access to the relevant technology in their homes are excluded from using data-driven systems. They want data-driven systems to be inclusive 鈥for all communities鈥, as one participant in the research commented.
Professor Kennedy added: 鈥淒ata policymakers and data practitioners need to acknowledge that there is widespread concern about the potentially discriminatory impacts of different data-driven systems. Then they need to address this problem.
鈥淭he way society uses data needs to change so it can eliminate harms and its use is in the public or social interest. Sometimes, in order to do these things, specific data uses need to stop, such as those that deepen inequalities.
鈥淩egardless of how well data uses are currently communicated, the public will continue to be concerned if these changes are not made.鈥
Aidan Peppin, Public Participation & Research Lead at the Ada Lovelace Institute which is part of the Nuffield Foundation, said: 鈥淟iving With Data鈥檚 research is important reading for anyone working in data policy and governance. The project demonstrates the public鈥檚 legitimate concerns about the use of data by corporations and institutions. This evidence has informed Ada's call to ensure government, academia, industry and civil society work together to ensure public participation, engagement and research of public attitudes are embedded in the UK's future data regulation."
The report recommends that eliminating harms on people from disadvantaged and minority groups and ensuring data uses are in the public or social interest should drive change.
