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Core modules

Contemporary Chinese Business and Management

This module will examine changing cultures and practices of business and management in China in the context of recent economic and political changes, notably rising marketisation and globalisation. 

15 credits

Global Marketing

This module provides students with an understanding of international marketing issues. It will prepare students for the challenge of global marketing and enable them to have sufficient knowledge to undertake international related work duties if needed in their careers.

15 credits

Marketing Management

This unit aims to introduce the discipline of marketing to Marketing MSc students. This unit covers the theory and practice of marketing in organisations - which functions embrace developing, planning and coordinating marketing decisions to achieve marketing goals and objectives and build competitive advantage.

15 credits

Contemporary Marketing Practices

Various marketing concepts and practices could be applied in different business contexts. This module will evaluate a range of issues relating to contemporary marketing practices and their relevance to business. In addition, the module will explore how marketing theories vary in different contexts and evaluate their impacts on the practices of marketing.

15 credits

International Consumer Behaviour

This unit is designed to provide students with the knowledge and awareness of the theory and practice of consumer behaviour. It explores various dimensions of consumer behaviour and investigates the implications of consumer behaviour for developing marketing strategy in changing environments.

15 credits

International Business Strategy

This unit introduces key theories of international business strategy - those concerning the rationales for international expansion, the choice of foreign market entry strategy and the impact on the economies of host countries. This theoretical understanding will then be illustrated and examined by reference to the way particular companies in contrasting industries have developed and implemented their international strategies. Particular attention will be devoted to the role played by the international business environment and its institutions, understanding and critique of various theories of the multinational enterprise, evaluating key strategic issues facing the multinational enterprise, and exploring inter-relationship between host government policies and multinational company strategies.

15 credits

European Business

This module introduces the main features of European economic integration most relevant to business, including the Single Currency. It sets out the main characteristics of the different national economic systems of the main countries of Europe, Germany, Britain, France and Italy. It explains the challenges the 'transition' (ex-communist) economies of Central and Eastern Europe have faced, and the way these economies are changing. It seeks to draw lessons from the European experience for economic integration in other regions of the world.

15 credits

International Human Resource Studies

This module investigates labour market trends and human resource practices within diverse political, economic, social and regulatory contexts. In addition to analysing the impacts of globalisation, international institutions and national governments on employment policy and regulation, it also examines the human resource practices of particular foreign direct investors, multinational corporations, and public sector organisations in the majority and minority world (Global South/ODA recipients and Global North). Particular attention is accorded to trends in the deployment of people across the world of work, and to how HR can be utilised within different cultural contexts.

15 credits

Marketing Research

This module enables students to gain an understanding on how to conduct research in the marketing environment. The module will evaluate the process and practices of marketing research through the use of different research designs and methods. In addition, the module will examine various types of analytical methods. This module will require students to develop skills in working as groups as the assessments will be based on group presentation and report.

15 credits

Project Dissertation

This unit requires the student to research a topic appropriate to the field of management. The topic chosen by the student must receive approval from a supervisor. A dissertation written by the student should be delivered to the School at the conclusion of the study. The study, and the resulting dissertation, may take the form of an academic research or of a managerial problem-solving exercise. In either case, it requires the student to apply critical analysis and to set the issues within the context of appropriate management literature.

45 credits