@article{article, title  = {{How claim specificity can improve claim credibility in green advertising : measures that can boost outcomes from environmental product claims}},

 publisher = {{World Advertising Research Center (WARC)}},

 url = {{https://eprints.whiterose.ac.uk/163071/ }},

 year = {{2018}},

 month = {{1}},

 author = {{Ganz B and Grimes A}},

 doi = {{10.2501/jar-2018-001}},

 volume = {{58}},

 journal = {{Journal of Advertising Research}},

 issue = {{4}},

 pages = {{476-486}},

 note = {{Accessed on 2024/12/22}}}