TY - JOUR T1 - How claim specificity can improve claim credibility in green advertising : measures that can boost outcomes from environmental product claims JO - Journal of Advertising Research UR - https://eprints.whiterose.ac.uk/163071/ PY - 2018/01/16 AU - Ganz B AU - Grimes A ED - DO - DOI: 10.2501/jar-2018-001 PB - World Advertising Research Center (WARC) VL - 58 IS - 4 SP - 476 EP - 486 Y2 - 2024/12/22 ER -