TY  - JOUR

T1  - Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures

JO  - International Marketing Review

UR  - https://eprints.whiterose.ac.uk/id/eprint/185377

PY  - 2022/03/31

AU  - Shah Z

AU  - Olya H

AU  - Monkhouse LL

ED  - 

DO  - DOI: 10.1108/imr-08-2021-0261

PB  - Emerald

VL  - 40

IS  - 1

SP  - 102

EP  - 126

Y2  - 2025/03/10

ER  -