@article{article, title  = {{Brand community, loyalty and promise in myfootballclub.co.uk}},

 publisher = {{Emerald}},

 url = {{}},

 year = {{2016}},

 month = {{5}},

 author = {{Guimares G and Stride CB and O'Reilly D}},

 doi = {{10.1108/SBM-09-2012-0039}},

 volume = {{6}},

 journal = {{Sport, Business and Management: An International Journal}},

 issue = {{2}},

 pages = {{137-157}},

 note = {{Accessed on 2024/10/23}}}