TY  - JOUR

T1  - Brand community, loyalty and promise in myfootballclub.co.uk

JO  - Sport, Business and Management: An International Journal

PY  - 2016/05/09

AU  - Guimares G

AU  - Stride CB

AU  - O'Reilly D

ED  - 

DO  - DOI: 10.1108/SBM-09-2012-0039

PB  - Emerald

VL  - 6

IS  - 2

SP  - 137

EP  - 157

Y2  - 2024/10/23

ER  -