@article{article, title  = {{Shaping Social Media Analytics in the Pursuit of Organisational Agility: A Real Options Theory Perspective}},

 publisher = {{Elsevier BV}},

 url = {{http://dx.doi.org/10.1016/j.tourman.2021.104415 }},

 year = {{2022}},

 month = {{2}},

 author = {{Zhang M and Wang Y and Olya H}},

 doi = {{10.1016/j.tourman.2021.104415}},

 volume = {{88}},

 journal = {{Tourism Management}},

 pages = {{104415-104415}},

 note = {{Accessed on 2024/10/23}}}