@article{article, title  = {{Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations}},

 publisher = {{Elsevier BV}},

 url = {{http://dx.doi.org/10.1016/j.indmarman.2023.12.006 }},

 year = {{2024}},

 month = {{2}},

 author = {{Brown DM and Apostolidis C and Dey BL and Singh P and Thrassou A and Kretsos L and Babu MM}},

 doi = {{10.1016/j.indmarman.2023.12.006}},

 volume = {{117}},

 journal = {{Industrial Marketing Management}},

 pages = {{14-27}},

 note = {{Accessed on 2024/12/22}}}