TY  - JOUR

T1  - Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations

JO  - Industrial Marketing Management

UR  - http://dx.doi.org/10.1016/j.indmarman.2023.12.006

PY  - 2024/02/01

AU  - Brown DM

AU  - Apostolidis C

AU  - Dey BL

AU  - Singh P

AU  - Thrassou A

AU  - Kretsos L

AU  - Babu MM

ED  - 

DO  - DOI: 10.1016/j.indmarman.2023.12.006

PB  - Elsevier BV

VL  - 117

SP  - 14

EP  - 27

Y2  - 2024/12/22

ER  -