TY  - CONF

T1  - Measuring the Impact of Pakistani Culture and Religion on Consumer Perception of Celebrity Endorsement: a Comparative Study

JO  - Academy of marketing conference 2018 proceedings

PY  - 2018/06/07

AU  - Shah Z

AU  - Monkhouse LL

AU  - Kociatkiewicz J

ED  - 

Y2  - 2025/03/10

ER  -