@article{article, title  = {{Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh}},

 publisher = {{Elsevier BV}},

 url = {{http://dx.doi.org/10.1016/j.indmarman.2020.06.003 }},

 year = {{2020}},

 month = {{8}},

 author = {{Babu MM and Dey BL and Rahman M and Roy SK and Syed Alwi SF and Kamal MM}},

 doi = {{10.1016/j.indmarman.2020.06.003}},

 volume = {{89}},

 journal = {{Industrial Marketing Management}},

 pages = {{13-27}},

 note = {{Accessed on 2024/12/22}}}