@inbook{inbook, title  = {{Children’s responses to traditional versus hybrid advertising: the moderating role of persuasion knowledge}},

 publisher = {{EAA Springer}},

 url = {{}},

 year = {{2013}},

 month = {{1}},

 author = {{Verhellen Y and Oates CJ and De Pelsmacker P and Dens N}},

 isbn = {{978-3-658-02365-2}},

 pages = {{379-390}},

 note = {{Accessed on 2024/12/22}}}