TY  - CHAP

T1  - The role and relevance model of marketing in SMEs

T2  - Entrepreneurship Marketing: Principles and Practice of SME Marketing

PY  - 2011/01/19

AU  - Simpson M

AU  - Taylor N

AU  - Padmore J

ED  - 

DO  - DOI: 10.4324/9780203838648

SN  - 9780203838648

SP  - 30

EP  - 44

Y2  - 2025/03/11

ER  -