@article{article, title  = {{IMC, social media and UK fashion micro-organisations}},

 url = {{http://eprints.whiterose.ac.uk/95481/ }},

 year = {{2017}},

 month = {{4}},

 author = {{Henninger CE and Alevizou PJ and Oates CJ}},

 doi = {{10.1108/EJM-08-2015-0599}},

 volume = {{51}},

 journal = {{European Journal of Marketing}},

 issue = {{3}},

 pages = {{668-691}},

 note = {{Accessed on 2025/01/03}}}