@article{article, title  = {{Digitally enabled value co-creation at the bottom of the pyramid}},

 publisher = {{Informa UK Limited}},

 url = {{http://dx.doi.org/10.1080/0267257x.2021.1945218 }},

 year = {{2021}},

 month = {{7}},

 author = {{Roy SK and Dey BL and Dwivedi Y}},

 doi = {{10.1080/0267257x.2021.1945218}},

 volume = {{37}},

 journal = {{Journal of Marketing Management}},

 issue = {{9-10}},

 pages = {{813-815}},

 note = {{Accessed on 2024/12/22}}}