TY  - JOUR

T1  - Digitally enabled value co-creation at the bottom of the pyramid

JO  - Journal of Marketing Management

UR  - http://dx.doi.org/10.1080/0267257x.2021.1945218

PY  - 2021/07/21

AU  - Roy SK

AU  - Dey BL

AU  - Dwivedi Y

ED  - 

DO  - DOI: 10.1080/0267257x.2021.1945218

PB  - Informa UK Limited

VL  - 37

IS  - 9-10

SP  - 813

EP  - 815

Y2  - 2024/12/22

ER  -