TY  - JOUR

T1  - Teach well, learn better - Customer involvement and new product performance in B2B markets: The role of desorptive and absorptive capacity

JO  - Industrial Marketing Management

UR  - http://dx.doi.org/10.1016/j.indmarman.2022.12.001

PY  - 2023/01/01

AU  - Najafi-Tavani S

AU  - Naudé P

AU  - Smith P

AU  - Khademi-Gerashi M

ED  - 

DO  - DOI: 10.1016/j.indmarman.2022.12.001

PB  - Elsevier BV

VL  - 108

SP  - 263

EP  - 275

Y2  - 2024/12/22

ER  -