@article{article, title  = {{Virtual influencers and pro-environmental causes: the roles of message warmth and trust in experts}},

 publisher = {{Elsevier BV}},

 url = {{https://eprints.whiterose.ac.uk/id/eprint/212287 }},

 year = {{2024}},

 month = {{2}},

 author = {{Gerrath MHEE and Olya H and Shah Z and Li H}},

 doi = {{10.1016/j.jbusres.2024.114520}},

 volume = {{175}},

 journal = {{Journal of Business Research}},

 note = {{Accessed on 2025/03/10}}}