TY  - JOUR

T1  - Virtual influencers and pro-environmental causes: the roles of message warmth and trust in experts

JO  - Journal of Business Research

UR  - https://eprints.whiterose.ac.uk/id/eprint/212287

PY  - 2024/02/03

AU  - Gerrath MHEE

AU  - Olya H

AU  - Shah Z

AU  - Li H

ED  - 

DO  - DOI: 10.1016/j.jbusres.2024.114520

PB  - Elsevier BV

VL  - 175

Y2  - 2025/03/10

ER  -