@article{article, title  = {{Going Beyond Philanthropy: A Dual Process Approach to Examine How Consumers Punish Brand Misanthropy}},

 publisher = {{Wiley}},

 url = {{http://dx.doi.org/10.1002/nvsm.1878 }},

 year = {{2024}},

 month = {{9}},

 author = {{Tripathy A and Lyngdoh T and El‐Manstrly D and Antil A}},

 doi = {{10.1002/nvsm.1878}},

 volume = {{29}},

 journal = {{Journal of Philanthropy and Marketing}},

 issue = {{4}},

 note = {{Accessed on 2024/12/22}}}