@article{article, title  = {{Spotlight on customization: An analysis of necessity and sufficiency in services}},

 publisher = {{Elsevier BV}},

 url = {{}},

 year = {{2018}},

 month = {{8}},

 author = {{Leischnig A and Kasper-Brauer K and Thornton SC}},

 doi = {{10.1016/j.jbusres.2017.12.038}},

 volume = {{89}},

 journal = {{Journal of Business Research}},

 pages = {{385-390}},

 note = {{Accessed on 2024/12/22}}}