TY  - JOUR

T1  - Spotlight on customization: An analysis of necessity and sufficiency in services

JO  - Journal of Business Research

PY  - 2018/08/01

AU  - Leischnig A

AU  - Kasper-Brauer K

AU  - Thornton SC

ED  - 

DO  - DOI: 10.1016/j.jbusres.2017.12.038

PB  - Elsevier BV

VL  - 89

SP  - 385

EP  - 390

Y2  - 2024/12/22

ER  -