@article{article, title  = {{A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid}},

 publisher = {{Emerald}},

 url = {{http://dx.doi.org/10.1108/imr-03-2012-0058 }},

 year = {{2013}},

 month = {{9}},

 author = {{Lal Dey B and Binsardi B and Prendergast R and Saren M}},

 doi = {{10.1108/imr-03-2012-0058}},

 volume = {{30}},

 journal = {{International Marketing Review}},

 issue = {{4}},

 pages = {{297-322}},

 note = {{Accessed on 2024/12/22}}}