TY  - JOUR

T1  - The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships

JO  - European Journal of Marketing

UR  - https://eprints.whiterose.ac.uk/163069/

PY  - 2020/03/05

AU  - Gillooly L

AU  - Medway D

AU  - Warnaby G

AU  - Grimes T

ED  - 

DO  - DOI: 10.1108/ejm-03-2018-0174

PB  - Emerald

VL  - 54

IS  - 7

SP  - 1501

EP  - 1522

Y2  - 2024/12/22

ER  -