@article{article, title  = {{Analytics in the era of big data: The digital transformations and value creation in industrial marketing}},

 publisher = {{Elsevier BV}},

 url = {{}},

 year = {{2020}},

 month = {{1}},

 author = {{Wang WYC and Wang Y}},

 doi = {{10.1016/j.indmarman.2020.01.005}},

 volume = {{86}},

 journal = {{Industrial Marketing Management}},

 pages = {{12-15}},

 note = {{Accessed on 2024/12/22}}}