@article{article, title  = {{Executing marketing through a gender lens: a consumer purchase decision-making study in an emerging economy}},

 publisher = {{Emerald}},

 url = {{http://dx.doi.org/10.1108/agjsr-02-2023-0064 }},

 year = {{2024}},

 month = {{3}},

 author = {{Siraj A and Zhu Y and Taneja S and Ali E and Guo J and Chen X}},

 doi = {{10.1108/agjsr-02-2023-0064}},

 journal = {{Arab Gulf Journal of Scientific Research}},

 note = {{Accessed on 2024/12/22}}}