@article{article, title  = {{What makes a book tweet popular? Analysis of the most retweeted content posted by Spanish and non-Spanish book publishers}},

 url = {{}},

 year = {{2022}},

 month = {{7}},

 author = {{Mas-Bleda A and Makita M and Mrva-Montoya A and Thelwall M}},

 doi = {{10.3989/redc.2022.3.1904}},

 volume = {{45}},

 journal = {{Revista Espanola de Documentacion Cientifica}},

 issue = {{3}},

 note = {{Accessed on 2025/03/10}}}