TY  - JOUR

T1  - Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity

JO  - Journal of Business Research

UR  - http://dx.doi.org/10.1016/j.jbusres.2016.04.080

PY  - 2016/11/01

AU  - Najafi-Tavani S

AU  - Sharifi H

AU  - Najafi-Tavani Z

ED  - 

DO  - DOI: 10.1016/j.jbusres.2016.04.080

PB  - Elsevier BV

VL  - 69

IS  - 11

SP  - 5059

EP  - 5064

Y2  - 2024/12/22

ER  -