@article{article, title  = {{Co-creation of value at the bottom of the pyramid: Analysing Bangladeshi farmers' use of mobile telephony}},

 publisher = {{Elsevier BV}},

 url = {{http://dx.doi.org/10.1016/j.jretconser.2015.10.009 }},

 year = {{2016}},

 month = {{3}},

 author = {{Dey BL and Pandit A and Saren M and Bhowmick S and Woodruffe-Burton H}},

 doi = {{10.1016/j.jretconser.2015.10.009}},

 volume = {{29}},

 journal = {{Journal of Retailing and Consumer Services}},

 pages = {{40-48}},

 note = {{Accessed on 2024/12/22}}}