TY  - JOUR

T1  - Co-creation of value at the bottom of the pyramid: Analysing Bangladeshi farmers' use of mobile telephony

JO  - Journal of Retailing and Consumer Services

UR  - http://dx.doi.org/10.1016/j.jretconser.2015.10.009

PY  - 2016/03/01

AU  - Dey BL

AU  - Pandit A

AU  - Saren M

AU  - Bhowmick S

AU  - Woodruffe-Burton H

ED  - 

DO  - DOI: 10.1016/j.jretconser.2015.10.009

PB  - Elsevier BV

VL  - 29

SP  - 40

EP  - 48

Y2  - 2024/12/22

ER  -