TY  - JOUR

T1  - When customer involvement hinders/promotes product innovation performance: The concurrent effect of relationship quality and role ambiguity

JO  - Journal of Business Research

UR  - http://dx.doi.org/10.1016/j.jbusres.2022.03.001

PY  - 2022/06/01

AU  - Najafi-Tavani S

AU  - Zaefarian G

AU  - Robson MJ

AU  - Naudé P

AU  - Abbasi F

ED  - 

DO  - DOI: 10.1016/j.jbusres.2022.03.001

PB  - Elsevier BV

VL  - 145

SP  - 130

EP  - 143

Y2  - 2024/12/22

ER  -