TY - CHAP T1 - No Through Road: A critical examination of researcher assumptions and approaches to researching sustainability. T2 - Marketing in and for a Sustainable Society UR - https://eprints.whiterose.ac.uk/id/eprint/116065 UR - https://doi.org/10.1108/S1548-643520160000013014 PY - 2016/07/05 AU - McDonald S AU - Oates CJ AU - Alevizou PJ ED - Malhotra NK DO - DOI: 10.1108/S1548-643520160000013014 PB - Emerald SN - 978-1-78635-282-8 VL - 13 SP - 139 EP - 168 Y2 - 2024/12/22 ER -