@article{article, title  = {{Children's responses to traditional versus hybrid advertising formats}},

 publisher = {{Springer Verlag}},

 url = {{https://eprints.whiterose.ac.uk/id/eprint/92921 http://dx.doi.org/10.1007/s10603-014-9257-1 }},

 year = {{2014}},

 month = {{6}},

 author = {{Verhellen Y and Oates CJ and De Pelsmacker P and Dens N}},

 doi = {{10.1007/s10603-014-9257-1}},

 volume = {{37}},

 journal = {{Journal of Consumer Policy}},

 issue = {{2}},

 pages = {{235-255}},

 note = {{Accessed on 2024/12/22}}}