TY  - CHAP

T1  - An Improved Understanding of the Moderator Effects of Switching Costs Types on the Relationships Between Customer-Perceived Value, Trust, and Customer Loyalty

T2  - Marketing Challenges in a Turbulent Business Environment

UR  - http://dx.doi.org/10.1007/978-3-319-19428-8_59

PY  - 2016/01/01

AU  - El-Manstrly D

ED  - 

DO  - DOI: 10.1007/978-3-319-19428-8_59

PB  - Springer International Publishing

SN  - 9783319194271

SP  - 227

EP  - 228

Y2  - 2024/12/22

ER  -