@article{article, title  = {{‘Radical marketing, meet Newcastle upon Tyne’: reflections on a memorable AM2016}},

 publisher = {{Informa UK Limited}},

 url = {{http://dx.doi.org/10.1080/0267257x.2017.1337385 }},

 year = {{2017}},

 month = {{8}},

 author = {{McLeay F and Coates N and Djafarova E and Hart D and Woodruffe-Burton H}},

 doi = {{10.1080/0267257x.2017.1337385}},

 volume = {{33}},

 journal = {{Journal of Marketing Management}},

 issue = {{9-10}},

 pages = {{673-678}},

 note = {{Accessed on 2024/12/22}}}