TY  - JOUR

T1  - Developing BTB relationships through direct marketing: customers' perceptions

JO  - Direct Marketing: An International Journal

UR  - http://dx.doi.org/10.1108/17505930910985143

PY  - 2009/08/21

AU  - Reis R

AU  - Oates C

AU  - McGuinness M

AU  - Elliott D

ED  - Palmer A

DO  - DOI: 10.1108/17505930910985143

PB  - Emerald

VL  - 3

IS  - 3

SP  - 203

EP  - 221

Y2  - 2024/12/22

ER  -