@article{article, title  = {{How does product-celebrity congruence and content sponsorship affect perceived altruism among consumers? Evidence from factorial experiments}},

 publisher = {{Elsevier BV}},

 url = {{}},

 year = {{2022}},

 month = {{3}},

 author = {{Li S and Xiong M and Wang Y and Zhang M}},

 doi = {{10.1016/j.resconrec.2021.106062}},

 volume = {{178}},

 journal = {{Resources, Conservation and Recycling}},

 pages = {{106062-106062}},

 note = {{Accessed on 2025/02/05}}}