TY  - JOUR

T1  - Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts

JO  - Journal of Business Research

UR  - http://dx.doi.org/10.1016/j.jbusres.2024.114520

PY  - 2024/03/01

AU  - Gerrath MHEE

AU  - Olya H

AU  - Shah Z

AU  - Li H

ED  - 

DO  - DOI: 10.1016/j.jbusres.2024.114520

PB  - Elsevier BV

VL  - 175

SP  - 114520

EP  - 114520

Y2  - 2024/12/22

ER  -