TY  - JOUR

T1  - Cross-cultural validation of switching costs: a four-country assessment

JO  - International Marketing Review

PY  - 2014/06/30

AU  - A. El-Manstrly D

ED  - 

DO  - DOI: 10.1108/imr-08-2011-0219

PB  - Emerald

VL  - 31

IS  - 4

SP  - 413

EP  - 437

Y2  - 2024/12/22

ER  -