@article{article, title = {{How to fail in advertising: the potential of marketing theory to predict the community‐level selection of defended prey}}, publisher = {{Wiley}}, url = {{}}, year = {{2023}}, month = {{2}}, author = {{Burdfield‐Steel E and Burdfield C}}, doi = {{10.1111/jeb.14160}}, journal = {{Journal of Evolutionary Biology}}, note = {{Accessed on 2024/12/22}}}