TY - JOUR T1 - How to fail in advertising: the potential of marketing theory to predict the community‐level selection of defended prey JO - Journal of Evolutionary Biology PY - 2023/02/23 AU - Burdfield‐Steel E AU - Burdfield C ED - DO - DOI: 10.1111/jeb.14160 PB - Wiley Y2 - 2024/12/22 ER -