@article{article, title  = {{B2B analytics in the airline market: Harnessing the power of consumer big data}},

 publisher = {{Elsevier BV}},

 url = {{}},

 year = {{2020}},

 month = {{4}},

 author = {{Holland CP and Thornton SC and Naudé P}},

 doi = {{10.1016/j.indmarman.2019.11.002}},

 volume = {{86}},

 journal = {{Industrial Marketing Management}},

 pages = {{52-64}},

 note = {{Accessed on 2024/10/23}}}